Why People Fail in Their Home Business Venture

There are typically two primary reasons why people fail in a MLM & affiliate marketing business … These are of course, after you kick out the tire-kickers, dreamers , excuse makers, whiners, and complainers or the looky-loos and lazy bums. In other words, the quitters. MLM is a business of business ownership, pursued by people who have never been business owners! It’s a business of marketing and training pursued by people who have never marketed or trained!

So, what are the two reasons for the hard-working, dedicated people who come into this wonderful industry …

1- They start on a limited budget from the ‘cookie jar’, and they run out of money before they have a chance to build an organization.

2- They make their list of 100 warm market contacts, run through those, and then they are out of people to talk to. (And out of money to advertise).

Those are the ‘biggies’. But it doesn’t have to be that way, IF, they simply used a complete business model.

Let me give you an example…

Take a look at McDonald’s Hamburger place. They are a Billion Dollar franchise. The most successful and duplicated business model in the world. And one that happens to be run by teenagers and college drop-outs!

How? And Why? can this be?

The answer can be found in the system that makes up the foundation of the franchise. Many of us felt like we bought a business in a box, but that a few parts were missing.
You know … The pieces that actually turn your actions into “production” and “profits”. Well, if you feel like that, it’s because you’re right. Ray Kroc, the franchise master of McDonald’s was a genius in more ways than one. MLM & affiliate marketing has been compared to a McDonald’s franchise in many ways, on many occasions. If you haven’t come across these comparisons before, I’m sure you can quickly think of a few on your own. Here is what you may not have realized about Ray, McDonald’s, and your business …

Ray’s primary mission was to sell McDonald’s franchises to franchise buyers

… which then sell the burgers to the customers. More franchises = more burgers sold. Pretty simple. Our job as networkers is no different. We sell our franchise opportunity to others, and collectively market the product to the end consumer.
Here’s the interesting part to this …
Would you say that McDonald’s hamburgers are the best in the industry? Probably not! We’ve both had much better tasting hamburgers, yet it’s the largest and most successful franchise and fast food restaurant in the history of human kind. How in the world is that possible!?

How can you become #1, by selling an inferior product?!

It goes against everything we think we know about business. Well, this is exactly where the genius of Ray Kroc becomes apparent. Ray knew the product wasn’t going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your mlm or affiliate business. Having a good product is important after the fact …
Once you actually have customers. Then it’s critical to give them the best product possible. The key to McDonald’s success with both franchise owners and customers, was their duplicatable system.

Ray knew his food would not compare to the quality of other franchises. He also knew that potential franchise buyers didn’t give a hoot about McDonald’s or their burgers. What they did want though, was to make money.

So Ray sold them EXACTLY what they wanted, which wasn’t a restaurant, but a machine that acquired customers, and turned them into cash.

He didn’t sell them the food, he sold them a system. In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids, and have them run the show.
All they did was train each other on how to flip the switches that ran the machine, which did the majority of the work behind the scenes.

The competition didn’t stand a chance. Ray’s system was like a factory. You turn it on, and it churns out a predictable end result every time. Franchise owners started buying and setting these machines up by the thousands, turned them on, and got the end result. It was the same every time. That is why they bought McDonald’s and it’s inferior food over the competition. As these machines popped up around the country, the end product to the consumer became more than just food. It became the predictable expectation and atmosphere provided by Ray’s magical machines. And THAT is what McDonald’s provides better than anyone else in the world. That is their TRUE product to the end consumer, and it’s the best in the world at what it provides. You go to McDonald’s because you know exactly what to expect; Fast, Same taste every time, Same atmosphere in every place. It’s a comfort for people.

So, as a network marketer, selling a business franchise, what are you going to sell to your potential buyers?
Unfortunately, most of us try to sell them on your company and your product. We have a ton of websites and material about our company’s history, their record breaking growth, their debt-free finances, the value of your product(s), the user testimonials …and so on. Be smart. Do what Ray did. People get rich in this world by solving other people’s problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a BIGGER ONE!!! “Congrats, you own the hottest MLM business in the industry”! Now go get’em tiger!” But be sure to get this; Product and Comp plans don’t make you successful.

Systems do. And when I say systems, I mean a complete system which includes the pieces that bring in your customers (advertising), sell them your product (marketing), and then deliver the goods, trains the new business owners(training), and develops the relationships within the team(relationship building). Many companies or their affiliates will tell you “All you need to do is push the’Go Button’ and these machines (ads and marketing) should be doing the work for you; so I thought!

This is where the problem lies today. Almost all of the systems that I have seen are only partial. They are incomplete and lack key ingredients that are needed for the serious entrepreneur to be successful from the start without having to fork out much money. Most systems only teach you to purchase your leads when all along there are several other ways to get them for Free. In other words: you don’t have to spend a lot of money to make money.

When it comes to marketing, most of the time we are only given the basic ground level training that is essential to get started but seldom do we see training at a level that brings you to Mastery of the process.

A system is duplicatable but you are not. This is where the biggest challenge lies. Prospective business owners are not just looking for a system. They are looking for someone to take them by the hand and guide them until they can ‘learn to walk’ in this industry. And like I said in the beginning, most of us have never marketed or trained others before and now are having to do this daily. Yikes! Over 90 percent of the people were overcome by this challenge and failed to make it in their new business. This is where I, myself, and my company are redefining this industry. A success rate of a measly 3% was not acceptable, so we decided to do something about it and that was to come up with a truly complete system and program that teaches all of the Secrets that the top producers use and offer a personal development program that will give everyone the opportunity to become the leader and mentor that others will chase after, because they want to follow you.
Your job is not to sell, but to BUILD RELATIONSHIPS, because THAT is the glue that binds this industry.

Take this advice to heart:

A system that is not backed up and glued together by heartfelt caring, by people, by relationships, is a ticking time-bomb. Show them and sell them a system for attaining the results they want, be a mentor, friend, and a coach, and they couldn’t care less about ORAC values, price points, and competition. I bring people into my business, and they have NEVER even seen a company/opportunity overview! That happens because I don’t sell them on the business. I sell them on me, our team, our system/training program first (because these are the ONLY things that will bring results), and THEN, I sell them on the company… (Or should I say that I allow them to sell themselves on the company). Solve their problem with your system and with your leadership. Do these two things, and you will reap success beyond your wildest dreams.

Lets build wealth successfully together!

Paul Mattison

Check our schedule and see what we do: www.hb2events.com

Being Successful Requires Overcoming Fear

Fear is a distressing emotion that if not overcome, can cause even the best of the best to pull away and hide from the dread of failure.

Fear = a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid.

Yes, everyone faces fear! Even those who seem to be some of the strongest and boldest leaders often face the trepidation that fear brings. We often imagine what might happen if things don’t go right.

When we begin a new venture; maybe a new business venture or maybe meeting someone for the first time or maybe you are starting a new job that you just got hired onto or you are called on to give a talk or speech in front of a lot of people, or maybe you are just shy to meet new people, almost without exception, we all feel an apprehension about stepping out and doing that new thing. Some things such as auto racing never get past the feeling of fear because of the danger that is involved. I am a semi truck driver and when I am loaded to 80,000 pounds, there is an adrenalin flow that I always have because of a slight fear because of the dangers present. There always seems to be an apprehension of what could happen out there on the road. Even if I don’t make a mistake, what if someone else does?!

Do I let that fear keep me from starting out on a trip? Do I shudder at the thoughts of what could happen? Maybe for a moment! But then I face the fear and say NO, “I am not going to let this fear stop me from going”, although I embrace the potential for danger and proceed with caution. The more I drove, the less the fear became, but to this day it is still there to a degree.
I believe that fear is good in the fact that it is there to protect us. To protect us from doing something stupid without giving any thought to the consequences that could happen. Fear can be a bad thing if it cripples us so much that we are not able to move forward: to give that speech, to take off with the truck, to start a business venture or to just pick up the phone and call someone. We are all affected to a different degree by certain fears. For example, I am not afraid to go out on the water and water ski like some are but to pick up the phone and call a prospect about my business opportunity; that was crippling for me at first.

What if I am rejected by the person I am about to talk to?

What if I can’t think of what to say?
or
What if I don’t please my new boss?

What if I go off the road and damage my load?

What will my family and friends think of me if I fail?

This is a list of common fears that we face on a daily basis. The fear of failing has kept many a people from accomplishing their goals. Are you going to let it stop you? Oftentimes we need help from others to overcome our fear. It is important to have someone you can listen to and receive encouragement on a daily basis. My personal development coach has been crucial to overcoming my fear. Although the fear has not left completely, I am no longer crippled by its affects and I get the job done whether it is submitting an article, talking on the phone to a new business prospect risking some of my hard earned money making an investment in something that has profit potential or doing something that I think is going to be criticized by others.

Am I afraid I might fail? I might. But if I do, I will get up and try again; hopefully this time with more wisdom and understanding so I will be more apt to succeed. Like one of my mentors said “if you fail, fail forward”. I was told to learn from my failures and use them as a stepping stone to grow upon.

So next time fear stares you in the face what are you going to do? Are you going to be cowardly and let fear defeat you? Or are you going to face it head on and tell yourself “success or failure, I am going to win the fight over fear. I’m not going to let some emotion defeat me because it is not really true anyway”. Even if we are to fail at this attempt, we have not failed unless we quit and don’t try again.

Let’s win together!

Paul Mattison
Business Entrepreneur
507-752-6102

Being Successful Requires Daily Inspiration

Do you ever start out your day with great plans to get much accomplished? You are all excited about the ideas that you have and then… this comes up and then that. Your family needs your attention, you look at your emails and see that there are several items that draw your attention. Then it’s time to prepare a meal and get the mail…then bills to pay and now the kids are back from school and they need help with homework. Then there’s a game or a concert to attend and now time to get everyone to bed and… I have yet to get anything done with my home business!

Oh me!!! I feel like nothing has been accomplished today. How am I going to make money at this rate? Have you ever been in this situation? If you are a Home Business Entrepreneur, then you probably can identify with me very clearly. It happens to all of us. It sure has to me and until I started getting daily inspiration from an experienced mentor who knew how to help me in the many areas of my life that were keeping me from achieving the success that I wanted to achieve, I struggled and struggled.

Now after being mentored by a professional for the last year, I have learned to work through and around those incidentals that come up every day and still get my work completed. I have learned to set my priorities and what time of the day I need to wrap things up and most importantly, what things need to get done before I open my email or go to the mailbox or even before the kids get up for school. Without the help of my mentor, I would still be struggling with several of these obstacles. Now I am able to be challenged in other areas that will make me more productive and that means more successful financially and that’s that reason I’m in business in the first place.

Maybe you are afraid to even begin a new business venture because you know that there are so many things going on every day of your life. You might feel that you will be overwhelmed if you take on any more. But, if you have a burning desire to make a change in your life for the better for you and your family, or maybe to help others outside of your family, then I want to encourage you to go ahead and start to do that extra thing that is needed to make this all possible. Whether that is to start a home business or take the extra job or whatever you see fit for you, get started now and also get connected to someone who can help you with the obstacles of your busy day. Learn how to get more done in two hours than most people get done in a day!

Yes, it’s possible! I know a mother of 8 who is working very successfully in a multi-level home business. She spends a couple hours a day with her business and still has time to cook, wash dishes, wash clothes, help the kids with their homework and drive the kids to the places they need to go and tend to the needs or her husband. Busy lady? Yes. Worth the effort? Yes, because now they are making ends meet. Now every child has shoes..that fit. Now it is your turn to begin to have more in your life. I am here to help you to be successful on your Journey.

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