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Why People Fail in Their Home Business Venture

There are typically two primary reasons why people fail in a MLM & affiliate marketing business … These are of course, after you kick out the tire-kickers, dreamers , excuse makers, whiners, and complainers or the looky-loos and lazy bums. In other words, the quitters. MLM is a business of business ownership, pursued by people who have never been business owners! It’s a business of marketing and training pursued by people who have never marketed or trained!

So, what are the two reasons for the hard-working, dedicated people who come into this wonderful industry …

1- They start on a limited budget from the ‘cookie jar’, and they run out of money before they have a chance to build an organization.

2- They make their list of 100 warm market contacts, run through those, and then they are out of people to talk to. (And out of money to advertise).

Those are the ‘biggies’. But it doesn’t have to be that way, IF, they simply used a complete business model.

Let me give you an example…

Take a look at McDonald’s Hamburger place. They are a Billion Dollar franchise. The most successful and duplicated business model in the world. And one that happens to be run by teenagers and college drop-outs!

How? And Why? can this be?

The answer can be found in the system that makes up the foundation of the franchise. Many of us felt like we bought a business in a box, but that a few parts were missing.
You know … The pieces that actually turn your actions into “production” and “profits”. Well, if you feel like that, it’s because you’re right. Ray Kroc, the franchise master of McDonald’s was a genius in more ways than one. MLM & affiliate marketing has been compared to a McDonald’s franchise in many ways, on many occasions. If you haven’t come across these comparisons before, I’m sure you can quickly think of a few on your own. Here is what you may not have realized about Ray, McDonald’s, and your business …

Ray’s primary mission was to sell McDonald’s franchises to franchise buyers

… which then sell the burgers to the customers. More franchises = more burgers sold. Pretty simple. Our job as networkers is no different. We sell our franchise opportunity to others, and collectively market the product to the end consumer.
Here’s the interesting part to this …
Would you say that McDonald’s hamburgers are the best in the industry? Probably not! We’ve both had much better tasting hamburgers, yet it’s the largest and most successful franchise and fast food restaurant in the history of human kind. How in the world is that possible!?

How can you become #1, by selling an inferior product?!

It goes against everything we think we know about business. Well, this is exactly where the genius of Ray Kroc becomes apparent. Ray knew the product wasn’t going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your mlm or affiliate business. Having a good product is important after the fact …
Once you actually have customers. Then it’s critical to give them the best product possible. The key to McDonald’s success with both franchise owners and customers, was their duplicatable system.

Ray knew his food would not compare to the quality of other franchises. He also knew that potential franchise buyers didn’t give a hoot about McDonald’s or their burgers. What they did want though, was to make money.

So Ray sold them EXACTLY what they wanted, which wasn’t a restaurant, but a machine that acquired customers, and turned them into cash.

He didn’t sell them the food, he sold them a system. In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids, and have them run the show.
All they did was train each other on how to flip the switches that ran the machine, which did the majority of the work behind the scenes.

The competition didn’t stand a chance. Ray’s system was like a factory. You turn it on, and it churns out a predictable end result every time. Franchise owners started buying and setting these machines up by the thousands, turned them on, and got the end result. It was the same every time. That is why they bought McDonald’s and it’s inferior food over the competition. As these machines popped up around the country, the end product to the consumer became more than just food. It became the predictable expectation and atmosphere provided by Ray’s magical machines. And THAT is what McDonald’s provides better than anyone else in the world. That is their TRUE product to the end consumer, and it’s the best in the world at what it provides. You go to McDonald’s because you know exactly what to expect; Fast, Same taste every time, Same atmosphere in every place. It’s a comfort for people.

So, as a network marketer, selling a business franchise, what are you going to sell to your potential buyers?
Unfortunately, most of us try to sell them on your company and your product. We have a ton of websites and material about our company’s history, their record breaking growth, their debt-free finances, the value of your product(s), the user testimonials …and so on. Be smart. Do what Ray did. People get rich in this world by solving other people’s problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a BIGGER ONE!!! “Congrats, you own the hottest MLM business in the industry”! Now go get’em tiger!” But be sure to get this; Product and Comp plans don’t make you successful.

Systems do. And when I say systems, I mean a complete system which includes the pieces that bring in your customers (advertising), sell them your product (marketing), and then deliver the goods, trains the new business owners(training), and develops the relationships within the team(relationship building). Many companies or their affiliates will tell you “All you need to do is push the’Go Button’ and these machines (ads and marketing) should be doing the work for you; so I thought!

This is where the problem lies today. Almost all of the systems that I have seen are only partial. They are incomplete and lack key ingredients that are needed for the serious entrepreneur to be successful from the start without having to fork out much money. Most systems only teach you to purchase your leads when all along there are several other ways to get them for Free. In other words: you don’t have to spend a lot of money to make money.

When it comes to marketing, most of the time we are only given the basic ground level training that is essential to get started but seldom do we see training at a level that brings you to Mastery of the process.

A system is duplicatable but you are not. This is where the biggest challenge lies. Prospective business owners are not just looking for a system. They are looking for someone to take them by the hand and guide them until they can ‘learn to walk’ in this industry. And like I said in the beginning, most of us have never marketed or trained others before and now are having to do this daily. Yikes! Over 90 percent of the people were overcome by this challenge and failed to make it in their new business. This is where I, myself, and my company are redefining this industry. A success rate of a measly 3% was not acceptable, so we decided to do something about it and that was to come up with a truly complete system and program that teaches all of the Secrets that the top producers use and offer a personal development program that will give everyone the opportunity to become the leader and mentor that others will chase after, because they want to follow you.
Your job is not to sell, but to BUILD RELATIONSHIPS, because THAT is the glue that binds this industry.

Take this advice to heart:

A system that is not backed up and glued together by heartfelt caring, by people, by relationships, is a ticking time-bomb. Show them and sell them a system for attaining the results they want, be a mentor, friend, and a coach, and they couldn’t care less about ORAC values, price points, and competition. I bring people into my business, and they have NEVER even seen a company/opportunity overview! That happens because I don’t sell them on the business. I sell them on me, our team, our system/training program first (because these are the ONLY things that will bring results), and THEN, I sell them on the company… (Or should I say that I allow them to sell themselves on the company). Solve their problem with your system and with your leadership. Do these two things, and you will reap success beyond your wildest dreams.

Lets build wealth successfully together!

Paul Mattison

Check our schedule and see what we do: www.hb2events.com

The Discipline of Breaking Old Habits

The reason most of us engage in any business, whether a home business or a conventional business, is to MAKE MONEY! But more often than not, there are things that each of us struggle with that keeps us from achieving the success that we desire. What can we do to fix these problems? How can I get past my fears and lack of action? How do I break a my bad habits?

This past year, I have been a part of an Entrepreneurial Development program. We join together via telephone five days a week and receive encouragement and challenges from skillful mentors. They understand what it is that we are facing because they themselves have had to face the same challenges and fears that we all face to overcome them. For me, it has been a challenge to do my daily chore of doing my internet marketing. My other work gets priority or family schedules etch out the hours and minutes of my day.

I began to realize that I was not making headway with these issues on my own but when my mentor and business coach began to challenge me in these areas, I learned what it was that I needed to do in order to achieve consistency in my marketing endeavors. My mentor taught me that I needed to choose one thing I wanted to conquer or one habit that I wanted to break. Then stick with it for 8 weeks and make sure to do the task or refrain from doing a bad habit each and every day.

Now that I began to realize what it was that was holding me back, I am able to start retraining myself to make new habits and discipline myself each and every day. When the going gets tough, my trainer is there to give me the encouragement that I need to keep pressing on and not give up.


One by one, those things that were roadblocks to making the kind of money that I wanted to make are being laid to rest. With patience, bad habits are being broken and fears are being overcome.
Every aspiring entrepreneur needs to have a development program like this. To learn more, go to
www.hb2events.com for the schedule or

take a tour of our program at www.buildingwealthsuccessfullynow.com

Being Successful Requires Daily Inspiration

Do you ever start out your day with great plans to get much accomplished? You are all excited about the ideas that you have and then… this comes up and then that. Your family needs your attention, you look at your emails and see that there are several items that draw your attention. Then it’s time to prepare a meal and get the mail…then bills to pay and now the kids are back from school and they need help with homework. Then there’s a game or a concert to attend and now time to get everyone to bed and… I have yet to get anything done with my home business!

Oh me!!! I feel like nothing has been accomplished today. How am I going to make money at this rate? Have you ever been in this situation? If you are a Home Business Entrepreneur, then you probably can identify with me very clearly. It happens to all of us. It sure has to me and until I started getting daily inspiration from an experienced mentor who knew how to help me in the many areas of my life that were keeping me from achieving the success that I wanted to achieve, I struggled and struggled.

Now after being mentored by a professional for the last year, I have learned to work through and around those incidentals that come up every day and still get my work completed. I have learned to set my priorities and what time of the day I need to wrap things up and most importantly, what things need to get done before I open my email or go to the mailbox or even before the kids get up for school. Without the help of my mentor, I would still be struggling with several of these obstacles. Now I am able to be challenged in other areas that will make me more productive and that means more successful financially and that’s that reason I’m in business in the first place.

Maybe you are afraid to even begin a new business venture because you know that there are so many things going on every day of your life. You might feel that you will be overwhelmed if you take on any more. But, if you have a burning desire to make a change in your life for the better for you and your family, or maybe to help others outside of your family, then I want to encourage you to go ahead and start to do that extra thing that is needed to make this all possible. Whether that is to start a home business or take the extra job or whatever you see fit for you, get started now and also get connected to someone who can help you with the obstacles of your busy day. Learn how to get more done in two hours than most people get done in a day!

Yes, it’s possible! I know a mother of 8 who is working very successfully in a multi-level home business. She spends a couple hours a day with her business and still has time to cook, wash dishes, wash clothes, help the kids with their homework and drive the kids to the places they need to go and tend to the needs or her husband. Busy lady? Yes. Worth the effort? Yes, because now they are making ends meet. Now every child has shoes..that fit. Now it is your turn to begin to have more in your life. I am here to help you to be successful on your Journey.

Join me every weekday and Seize Your Day.

11:00am EST Click here for number

Paul Mattison Reviews Orange Leads

This little gem has been hiding out on the internet for some time and I happened to run in to it the other day. I took a good look at it, joined, and got set up.You know how it is when you get busy; there are gems like this that you don’t find out about.

But what I saw literally surprised me.

I've been clicking around and checking things out and well, frankly ... I can't imagine why everyone isn't using this great resource! You need leads ... You need to talk to people ... You need contact with people ... You need people contacting you. And that is exactly what I am experiencing at the Orange Leads system.

My friend Janet, went in yesterday and added a few friends and sent a few messages and connected with three LIVE people who added her to skype. One signed up in her business.How cool is that?

Now, don't get me wrong here ... Orange Leads is very complex system but there are a few things you can do inside the system to make it work for you.First, Orange Leads is free to join ... however ... this is one program you definitely want to upgrade in ... Premium members are featured throughout the system and because of that exposure, my list is growing daily ... yours will too if you setup and use the system.Step One is to signup - upgrade at least to Platinum member if possible

http://www.orangeleads.com/?id=52149

Take 20 minutes and watch the movie on the page. It explains how to use Orange Leads - keep in mind ... the focus of this video is sharing Orange Leads with Network marketers ...If you know anyone in home business who currently buys leads and calls them ... then you need to get on board with Orange Leads and share YOUR Orange Leads link with the people YOU know who already purchase leads.These same leads they BUY are FREE at Orange Leads.

I've talked to other users of Orange Leads and they are seeing great results just like you will.There is full training inside the member's area on how to use the leads you receive. I have added a few of my own tips here.From your control panel, locate the Orange Leads button to request your free leads. If you do not plan to phone them, use the leads without numbers.

When the leads come up, I get their email address and I add them to my Skype list. I send them a request from Skype to connect with me. So far, I see 3 to 6 of every 10 leads I invite, add me to skype.Once you have someone on Skype, you can have a conversation ... in text OR in voice! You can begin the important relationship building process and help your new lead get to know, like and trust you.Another way to connect with people is through other Orange Leads members ... you can join in the public chat, add new friends and use Orange Leads as a social network environment.

As a member of Orange Leads, you will have the ability to setup your ads within the system. Depending on your level of membership, you will receive a lot of traffic to your ads.This is only a light dusting of how to use Orange Leads, I highly recommend listening to Timothy's training ... he does a great job teaching you how to use Orange Leads.Add in my little tips and you will have a very active place that is continually producing active leads.

Happy Marketing,

Paul Mattison

Home Business Marketer

http://www.orangeleads.com/?id=52149

It's Your Turn to Dominate Market Space

To be successful in marketing your home business, you must work hard and steady to develop your business presence. To be EXTREMELY successful, you need to know some things that most other people do not know.

With the growing knowledge and presence of the Internet, everyone is learning more and more every day how to use the world wide web as their store front. To stay in front and ahead of the crowd, marketers everywhere strive to develop creative ways to do so and to keep their creative way a secret as long as possible.

Do you have some creative ways in which you are employing to get your Advantage over other marketers on the Internet? Are you able to get your Blog Spot on page one of Google? How about your website(s); are they Dominating your niche on Google and Yahoo and other search engines? If not, I’m sure that you are always looking for ways to get them there as any entrepreneur would want to do.

I , for one, always have my eyes and ears open for new tricks and methods that will give me that competitive edge. Personal Branding Pro is the latest great unfair advantage that I have found. It will definitely enable those who use it to Dominate Market Space on the Internet without having to know all the intricate details. In fact, this system now gives you the ability to do the work in a few hours that would normally have taken you months or even years to accomplish.

Building wealth successfully in your home business or any business takes steady hard work and to be Extremely successful, you need to have a Huge Unfair Advantage that others do not have - yet.

Be there first!

For more information: contact me 507-752-6102
Or visit here.
Paul Mattison
Prosperity Builder

Are You Living the Live the Life You Want?

Are you living the life you would like to live? Or are you hoping that someday you will be able to live out your dream?

Most people have a picture in their mind how they would like to live and enjoy life. It is not wrong to desire to have a life that is far better than what you are living right now. Many of us have desires to accomplish certain things during our lifetime. For some, it might be to invent or develop something to help make life easier. For others, it might be to provide for those who do not have all of the necessities in life such as food, clothing, shelter, medical help, etc. Some people have an exploring itch and love to travel and do amazing things.

Well, if you have a dream to do something that is maybe out of the ordinary and will require lots of time and money to accomplish, you may be thinking that it just isn’t possible! I am writing this to encourage you that for every desire that God has put in your heart, He has made a way for you to accomplish that desire of yours. Sometimes it may be people who stand in your way and sometimes it may be a health issue. For most of us it is a time and money issue. Whatever the mountain that is standing in the way, there is always a way through. We all need to keep an open mind and to never lose hope because if we keep seeking, we WILL find the way.

You’ve probably heard the term ‘Where there is a will there is a way’. Yes, if your desire is for good, God will see to that there is a way for you to accomplish it. My dream was being hindered by a lack of time and finances. I was working 14 -16 hours a day to make end meet. Therefore I began searching the internet for ways to overcome my shortage of cash and time. I was introduced to the Network marketing industry and was shown a way to make the kind of money that would change my life. I did not have the skills that I needed to be successful like so many others were, but I found that there are giving people who were willing to help me develop the skills that I needed to be successful in this industry.

I have found that the key to becoming successful in whatever business or venture that you endeavor is to find a coach or mentor to teach you How and to help you to develop the skills and disciplines necessary to be a successful entrepreneur. The Entrepreneur Development Program and Home Business Training School that I am a part of is the most important piece of making my life the life that I have wanted to live and it will also help enable you to live the life that you want.

Are you ready to live the life you want? Don’t settle for less!

Paul Mattison
Life Coach and Business Mentor

Successful Entrepreneur Traits - Learn and Implement Something New Every Day

As an aspiring entrepreneur I was told by a coach of mine that if I wanted to grow in maturity as a business person, I would have to step out and do something every day that was outside of my comfort zone.
We all have things that we are afraid to do or don’t know what we are doing because we haven’t done it before. In order to overcome the fear or to learn the process, it is vital that we step out and try something new each and every day. On tasks such as building a website that are monumental to a beginner, we should take it one bite at a time and dive into a different segment until we learn how to do the whole thing. Once we have done it once, it won’t seem like an unconquerable feet any more.
This is true in anything new that we do. Whether a new home business or starting a blog or just meeting new people in person or on the phone. It is going to feel uncomfortable at first but once we get our feet wet, it won’t seem so difficult or so scary. An important part of my development on these areas is the entrepreneur development program that I participate in. When I face something that seems like a giant, there are people there to help me overcome the ant syndrome and to take the challenge like a warier.
I encourage you all to seek out a good entrepreneur coach to help you to get through the roadblocks and to overcome every obstacle that would otherwise keep you from being successful. Learn something new every day and challenge yourself to do something every day that stretches your ability and comfort level.